Resources
Blog
Practical guides on SEO, social scheduling, campaign analytics and ad creative for marketing agencies and freelancers.
· 4 min read
Google Shopping Feed Optimisation: A Checklist for Shopify Stores
How to improve product titles, descriptions, images and attributes in your Google Merchant Center feed so Shopping ads and free listings reach the right shoppers.
· 3 min read
How to Run a Social Media Content Calendar for Multiple Clients
A practical system for planning, approving and scheduling social posts across several client accounts without missed deadlines or off-brand posts.
· 4 min read
Keyword Research for Client Websites: A Repeatable Agency Workflow
A step-by-step keyword research process agencies can run for every new client, from seed terms and search intent to a prioritised content plan.
· 3 min read
UTM Parameters: A Practical Guide for Marketing Agencies
What each UTM parameter does, naming conventions that keep client reports clean, and the mistakes that quietly break campaign attribution.